FY27 Artwork Specifications

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Campaign Activations

Make your brand – and your InSeason products – top of mind with our Distributors and their food service customers by activating campaigns such as NPD launches and promotions on our owned marketing channels.

As a Platinum Partner, you get 3 Campaign Activations per annum, offering valuable exposure across our digital platforms.

To ensure your campaign runs smoothly and delivers maximum impact, please review the artwork specifications for each channel below. Following these guidelines will help us create seamless content that elevates your brand and drives engagement.

Social Media
EDM
Display Banners - InSeason
Display Banners - CWConnect
Supplier Destination Page

InSeason social media channels offer exposure for your brand and products. To ensure optimal performance across platforms, review the specifications below to help us deliver seamless, high-impact content that connects with our audience.

Specifications

Asset Specifications Audience Text Copy
Facebook 1080 (w) x 1350 (h) px End Users 250 words max
Instagram 1080 (w) x 1350 (h) px End Users 250 words max
Reels* 1080 (w) x 1920 (h) px End Users 50 words max

Please download the Countrywide Copy Template here

Notes

  • Include any relevant social media handles (e.g. Instagram @username, Facebook page tags) that you’d like mentioned in the post.
  • Keep key visuals (e.g. logos, messaging) within the 1012 x 1350 px safe zone to ensure they display correctly on Instagram’s grid.
  • Minimise text within images – clean visuals with clear, concise messaging perform best.
  • Accepted formats: JPEG/PNG for images, MP4 for videos.
  • Recommended resolution: 72 DPI or higher for web clarity.
  • *Reels have had strong engagement and reach across social platforms.
    • 9:16 (vertical videos only).
    • MP4 format.
    • 5-30 seconds – shorter the better.

To support effective performance across our email campaigns, please refer to the specifications below. Providing clear visuals and concise messaging ensures your content is well-optimised for engagement across each of our targeted audiences.

Specifications

Asset Specifications Audience Text Copy
InSeason EDM 600 (w) x 600 (h) px End Users 100 words max
CWConnect EDM 800 (w) x 600 (h) px Distributors 20 words max

Please download the Countrywide Copy Template here

Display advertising is available on our InSeason Website – targeting end customers.

These ads are designed to capture attention, drive clicks, and boost brand awareness within the food service channel.

Specifications – InSeason

Asset Specifications Audience
Desktop Billboard 970 (w) x 250 (h) px End Users
Desktop Super Leaderboard 970 (w) x 90 (h) px End Users
Desktop MREC 300 (w) x 250(h) px End Users
Desktop Half Page 300 (w) x 600 (h) px End Users
Mobile Billboard 300 (w) x 100 (h) px End Users
Mobile Super Leaderboard 320 (w) x 50 (h) px End Users

Notes

  • Static images:
    • Accepted format: JPEG or PNG
    • Colour format: RGB
  • Animated images:
    • Accepted format: GIF
    • Animation Length: 15 seconds or less
    • Looping: Loop no more than 3 times
  • Please ensure sizes are correct, the system will not accept sizes that are not precise.
  • Keep designs clean and easy to read, especially on smaller screens.
  • Use high-resolution images (72 DPI or higher).

Display advertising is available on our CWConnect internal portal – used by our Distributors.

These ads are designed to capture attention, drive clicks, and boost brand awareness within the Countrywide membership.

Asset Specifications Audience
MREC 300 (w) x 250(h) px Distributors
Half Page 300 (w) x 600 (h) px Distributors
Long 1048(w) x 100(h) px Distributors

Notes

  • Static images:
    • Accepted format: JPEG or PNG
    • Colour format: RGB
  • Animated images:
    • Accepted format: GIF
    • Animation Length: 15 seconds or less
    • Looping: Loop no more than 3 times
  • Use high-resolution images (72 DPI or higher).

Your Supplier Destination Page sits within our private Distributor Communications Portal (CWConnect) and serves as a central hub for showcasing your brand. This page houses your promotions, contact details, and will be linked directly from supporting materials such as banners and EDMs.

Specifications

Asset Specifications
Image 800 (w) x 600 (h) px
Headline 10 words max
Sub-headline 20 words max
Body Text 60 words max
A4 Flyer Finished: 297 (h) x 210 (w) mm
Safe: 252 (h) x 210 (w) mm

Please download the Countrywide Copy Template here

Notes

  • Links: Include any URLs you’d like featured for members (e.g. website, promotional landing page, product brochure).
  • A4 Flyer: CMYK, 3mm bleed. Leave 45mm white space on the bottom of the artwork for Distributor details.
  • This is a valuable opportunity to create interest and drive action. Please ensure your content is visually strong, easy to scan, and Distributor-focused.