FY26 Artwork Specifications

Make your brand and InSeason products top of mind by activating campaigns i.e. NPD, Promotions, to reach food service customers using our owned channels.

As a Platinum Partner, you get 3 Campaign Activations per annum.

View the artwork specifications for each channel below.

Social Media
EDM
Display Banners
Supplier Destination Page

To ensure optimal performance across platforms, please ensure social media images have minimal text within the image for the best performance.

Specifications

Asset Specifications Audience Text Copy
Facebook 1080 (w) x 1350 (h) px End Users 250 words max
Instagram 1080 (w) x 1350 (h) px Distributors  250 words max

Notes

  • The visible area in Instagram’s grid view is 1012 x 1350 px. Please ensure all key visual elements, including logos and primary messaging, are positioned within this safe zone to avoid cropping.
  • Include any relevant social media handles (e.g. Instagram @username, Facebook page tags) that you’d like mentioned in the post.
  • Accepted formats: JPEG or PNG for static images. MP4 for video posts.

To ensure your content performs effectively across our email campaigns, please see the specifications below. Clear visuals and concise messaging are essential for engagement across our different audience types.

Specifications

Asset Specifications Audience Text Copy
InSeason EDM 600 (w) x 600 (h) px End Users 100 words max
CWConnect EDM 800 (w) x 600 (h) px Distributors 20 words max

 

Display ads are available on both our InSeason Website and CWConnect internal communications portal with our Distributors.

These ads can be static or animated and aim to grab attention, drive clicks, and increase brand awareness. 

Specifications – InSeason

Asset Specifications Audience
Desktop Billboard 970 (w) x 250 (h) px End Users
Desktop Super Leaderboard 970 (w) x 90 (h) px End Users
Desktop MREC 300 (w) x 250(h) px End Users
Desktop Half Page 300 (w) x 600 (h) px End Users
Mobile Billboard 300 (w) x 100 (h) px End Users
Mobile Super Leaderboard 320 (w) x 50 (h) px End Users

 

Specifications – CWConnect

Asset Specifications Audience
MREC 300 (w) x 250(h) px Distributors
HALF 300 (w) x 600 (h) px Distributors
LEADERBOARD 728 (w) x 90 (h) px Distributors
BILLBOARD 970 (w) x 250 (h) px Distributors
LONG 1048 (w) x 100 (h) px Distributors

 

Notes

  • Please ensure sizes are correct, the system will not accept sizes that are too large 

  • Keep designs clean and easy to read, especially on smaller screens.

  • Use high-resolution images (72 DPI or higher).

  • Keep text minimal – aim for under 20% text coverage.

  • Animated GIFs are allowed (max 15 seconds, loop no more than 3 times).